Brussels, Jul. 11 - Some of the world's top food and drinks makers joined Tuesday in a commitment to give European consumers better information on packaging about the fat and sugar content in their products.
In a move to stem the growing problem of obesity in Europe, Coca-Cola Co., Groupe Danone, Kellogg Co., Kraft Foods Inc., Nestle SA, PepsiCo Inc. and Unilever NV said they will slap at-a-glance calorie content information on the front of their packaging with more detailed lists of nutrients, including sugars, fat, salt and carbohydrate, on the back.
The information will include amounts of fat and sugar per serving and recommended daily amounts.
The initiative is part of a voluntary industry-wide scheme set up by the confederation of food and drink industries, CIAA, as part of a European Union anti-obesity drive.
The companies said they plan to start rolling out the new packaging by the end of the year.