London, Nov. 16 - U.K. communications industry regulator Ofcom is set to unveil new rules on television advertising of junk food to children in a statement Friday.
An Ofcom spokesman confirmed to Dow Jones Newswires Thursday that the communications regulator is planning to issue its final decision on the issue "midmorning Friday."
Ofcom launched a consultation process in March this year, which set out to examine proposals to restrict the advertising of food and drink with high fat, salt or sugar levels to children.