Highlights
The consolidation and restructuring of the Nordic retail food sector offers interesting opportunities for U.S. suppliers in terms of volume and variety of products in demand. Best prospects include processed fruits and vegetables, tree nuts, convenience food and products appealing to the health conscious. Additionally, the market is expanding for international and ethnic cuisines. A major impedient to increased U.S. sales is consumer resistance to products containing genetically modified (GMO) ingredients. Nevertheless, a weak dollar in 2004 and 2005 has fueled new interest in U.S. food products.