Bala Cynwyd, Pa., Dec. 15 - First Flavor, Inc. has selected David Michael & Co., Philadelphia, PA, a distinguished global supplier of flavors, to be its Flavor Development Partner.
David Michael & Co. will provide the flavor matching and sensory benchmarking expertise for Peel 'n Taste(TM), First Flavor's new, patent pending marketing system employing strips of edible film that enables consumers to sample the flavor of food, beverage and OTC healthcare products before making a purchase decision.
"We are very excited about our alliance with the First Flavor Team. They are entrepreneurial, innovative and a pleasure to work with. I feel our complementary cultures will allow us to effectively collaborate for our strategic clients," said Skip Rosskam, President and COO of David Michael & Co.
Jay Minkoff, First Flavor President and CEO, said, "With more than a century of experience in the flavor industry, David Michael has a solid presence as an innovator. They are also a creative technology driven company, making them a natural fit for our own forward thinking mission. Through our combined expertise, we offer consumer product marketers an exciting way to cut through clutter and engage consumers by turning one-dimensional advertising messages into interactive and entertaining taste experiences."
Peel 'n Taste(TM) edible films are presented to the consumer in a compact, easy-to-open, tamper evident sachet that can be seamlessly integrated with print advertising inserts, direct mail, point-of-purchase displays and on product. As Flavor Development Partner, David Michael will apply the most advanced flavor matching science in the development and production of flavors for Peel 'n Taste(TM).