Wilton, CT, January 09, 2007 - Drinks Americas Holdings, Ltd., a developer and marketer of premium beverages associated with renowned icons, has launched operations of its joint venture with Beyer Farms, Inc./Tuscan Dairy, New York's largest dairy distributor, for the marketing, distribution, delivery, and merchandising of Drinks Americas' non-alcoholic beverage products in the New York metropolitan region.
Drinks Americas shipped over 25,000 cases of its non-alcoholic beverages, including Newman's Own Sparkling Fruit Drinks and Newman's Own Sparkling Flavored Waters throughout selected markets in the northeast and west coast regions. Drinks Americas will add several new non-alcoholic beverages to its product line over the next several months.
Beyer/Tuscan delivers milk and dairy products to over 5,000 customer locations in the metropolitan New York market, including New York City's five boroughs, Long Island, Westchester, and New Jersey. Drinks Americas will merge its current non-alcoholic sales and merchandising resources with the joint venture operation.
Beyer/Tuscan is in the process of securing regulatory approval and licensing to become a beer distributor for the delivery of Drinks Americas' Rheingold Beer to its customer accounts. Rheingold Beer was introduced in New York in 1831 and was purchased by Drinks Americas in October 2005.
Patrick Kenny, President and Chief Executive Officer of Drinks Americas, stated, "Our non-alcoholic beverage business is an integral part of our growth strategy. As we associate well-known icons with our brands, we emphasize exceptional taste and high quality packaging to over-deliver on consumers' expectations of our products. We expect continued sales growth as we rollout our Newman's products on a national basis.
"Our joint venture with Beyer/Tuscan provides us the strategic advantage of our own proprietary route to market in a large and fragmented market of metropolitan New York. It will also be a major advantage in our re-launch of Rheingold Beer over the next couple of months."
Henry Beyer, Chief Executive Officer of Beyer/Tuscan, stated, "I am very excited to combine the resources of our company with the sales and merchandising team of Drinks Americas. The joint venture should become an important part of our business and an additional way for us to service our customers."