25 January 2007 - Eckes-Granini International, which began producing its premium juice brand 'Granini' in Romania in June 2006 with the help of local distribution company Carlsrom Beverage Co., now intends to triple its sales of the product this year, with a view to conquer 5% of the Romanian non-carbonated juice market.
According to reports in the local press, the company has sold 3.5 million bottles of Granini juice in Romania since the launch of the brand on the market. The objective for 2007 is 10.5 million bottles.
‘Granini’ was launched in Romania with the following slogan: 'Drink with your five senses'.
Carlsrom also distributes the carbonated drink ‘Orangina’ on the Romanian market.