Lima, March 22 - Peruvian beverage multinational Ajegroup, which bottles soft drinks in eight countries, including its leading Big Cola brand, says it is poised to enter the beer market, starting in its home country, its chief executive said on Thursday.
Speaking at the Reuters Latin American Investment Summit in Lima, Peru, Angel Ananos said the company would invest $35 million this year in the beverage company's first-ever project to brew and sell beer.
Ajegroup currently manufactures and bottles its soft drinks in Mexico, Peru, Venezuela, Ecuador, Costa Rica, Nicaragua and Guatemala as well as Thailand. It is building a plant in Colombia and plans one in Honduras, Ananos said.