St. Augustine, Fla., April 23, 2007 – Richard Lane, President and CEO for Tree of Life, Inc., is pleased to announce the acquisition of Organica USA, Inc., a privately owned distributor of organic and select specialty foods, located in Miami, Florida.
Organica USA carries and distributes organic, natural and specialty foods from more than 100 manufacturers to customers throughout South Florida and the Florida Keys.
“We are excited to be able to unlock the additional value of Organica USA through our sales, distribution and category management network. This acquisition further boosts our position as a full service organic and natural supplier,” said Lane.
Scott DeNight, President of Organica USA, says, “As a competitor we have always respected Tree of Life’s management and employee groups. We are very excited to be joining the new Tree of Life team. Organica USA customers will benefit greatly from Tree of Life’s large variety of natural and specialty items and distribution capabilities. We look forward to working together with the Tree of Life team to serve all of our customers.”
Due to the already existing strategic alignment of the enterprises, the integration of Organica USA into Tree of Life has been extremely efficient and takes effect immediately. As of Monday, April 23, 2007, all orders will be processed through the Tree of Life customer service center and distribution network.
Tree of Life, Inc. is the world’s leading marketer and distributor of organic, natural and specialty foods, serving customers throughout the United States and Canada. Tree of Life, Inc. is a wholly owned subsidiary of Royal Wessanen NV based in The Netherlands. The parent company, Wessanen, has over two centuries of experience in the food industry.