7 May 2007 - With the launch of its lemonade beverage 'Limo', Romanian mineral water producer Bibco Biborteni has made its entry into the domestic the non-carbonated soft drinks market. The move is expected to increase the company's sales as much as 20-30% this year, reports the local press.
“Limo is the only bottled lemonade product on the market, so we are creating a product category”, a Bibco Biborteni spokesperson told the press.
The company has invested 400,000 euro in the new production line, add the reports.
According to company data, sales of Bibco Biborteni stood at around 12 million euro in 2005.